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  1. Primadonna Deauville in Amour new for summer 2023

    Primadonna Deauville in Amour new for summer 2023

    The iconic Deauville our no one bra. The support of this bra is unrivalled. The new colour for 2023 is the beautiful pink Amour. Fabulous under lots of different colours, and a must have if you love

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  2. Primadonna Madison in Powder Rose

    Primadonna Madison in Powder Rose

    The Primadonna Madisonur o bestselling icon with a superior fit for larger cup sizes is now available in chic, shimmery pink with glittery gold details. The undisputed eye-catcher of this series is the

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  3. Primadonna Swim - we are so excited

    Primadonna Swim - we are so excited
    Fabulous premium fabrics, neon colors, floral prints, and glittery details create a fun and feminine look with an incredible fit for larger cup sizes. Fabulous swimwear for your summer holidays. We particularly love the Solta in black, so classical with a gold twist. The stunning Primadonna Swim Kea in Rainbow Paradise is truly stunning with a shimmer. The Primadonna Swim Sazan in blue bloom is summmer personified. There is also a control swimsuit to give that extra flattering look in the Sazan and the Sahara in black.
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  4. Marie Jo Lingerie Vita in Lily Rose our flagship range this summer

    Marie Jo Lingerie Vita in Lily Rose our flagship range this summer

    We just love the Marie Jo Vita in Lily Rose. This is a captivating series that combines youthful energy with dreamy romance. If

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  5. Primadonna Spring/Summer 2023 we have it all

    Primadonna Spring/Summer 2023 we have it all

    Pure joie de vivre PrimaDonna’s SS23 collection is all about joie de vivre. The sets inject colour and beauty into everyday life. Sexy silhouettes with a playful touch and rich details (from florals a

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  6. Get those smooth curves with the Primadonna Figuras

    New styles Primadonna Figuras padded bra strapless and the Spacer - get summer wardrobe ready. Padded bra strapless: this strapless bra with elegant bandeau design and padded cups is a must-have in every

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  7. Your invisible for the Marie Jo Georgia

    Your invisible for the Marie Jo Georgia

    Mirror, mirror on the wall who is the fairest of them all - YOU - discover the invisible force inside you with Marie Jo Georgia With “My Invisible Force”, we are launching a brand-new campaign tha

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  8. Primadonna Deauville a Must have for those who require extra support - this season in Scarlet

    Primadonna Deauville a Must have for those who require extra support - this season in Scarlet

    The Primadonna Deauville in Scarlet is daring but practical, who would of thought you could wear it under white, and not see it. Red and pink are great for under white clothing and shows less than white

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  9. Spicy Berry - who wants some spicy berry in their life - we do!!!

    The Marie Jo Elis in Spicy Berry. It’s all in the details whether you want the longline wire bra, the padded bra heart shape with lovely smooth lines, the push up for that bit of extra cleavage, or h

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  10. Do you love Marie Jo Avero - if you do you will love the Marie Jo Avero in Apple Sorbet

    Do you love Marie Jo Avero - if you do you will love the Marie Jo Avero in Apple Sorbet

    Get the Avero look Love Marie Jo Avero? We don’t blame you! A sublime fit, iconic straps, and as fashionable as it gets. This season, Avero is available in on-trend ‘Apple Sorbet’ or we also have the T

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